What is SEO

Tech-savvy business owners are likely to have heard of the term ‘SEO’. However, not all of them know exactly what it means or how it impacts online business growth. We, at Tacoma SEO Company would like to familiarize business owners with the concept of SEO (Search Engine Optimization).

SEO is an internet marketing technique that is focused on increasing the visibility of a website by improving its ranking in the organic or non-paid search engine results. Though search engines usually list hundreds of thousands of sites in response to every query, hardly any search engine user goes past the first or second page of search results.

This means that the higher a site is ranked in organic results of an online search, the more it will be visited by its target audience. Search engine optimization comprises strategies that make a site search engine-friendly and get it high placement in search results. SEO is basically concerned with structuring a website such that search engines:

• Are able to access it
• Can understand it
• Find it very relevant for some specific searches

What is Search Engine Optimization

Search engine optimization is broadly defined as the process of ensuring high-ranking placement of a website in organic search results so that it gets an increased flow of visitors. However, it also involves making the site better for its users.

Optimization of a website encompasses a number of creative and technical elements. SEO includes many white-hat (ethical) on-site and off-site techniques. The purpose of it all is to market a website such that search engines understand it and find it meaningful, while users who land on it like it and find it useful.

Here are some of the commonly-used search engine optimization techniques –

• Content creation
• Link building
• Social media marketing
• URL structuring
• Forum marketing
• Local directory listing

Why in the World Aren’t you doing SEO ??

Compared to other marketing methods, investing in SEO service tends to:

• Be more effective
• Deliver measurable results
• Give a better ROI

Still, you might wonder if your website would perform just as well without SEO service. You might not realize it but SEO service is instrumental in connecting you with your online prospects.

With the right SEO service, you can ensure that your site does not get buried deep, practically invisible among the countless results thrown up by the search engine.

To know more about how high-quality SEO service can boost your online business, get in touch with the search engine optimization experts at Tacoma SEO Company.